BoF Business of Beauty

BoF Business of Beauty

Inked By Dani designs span ultra-realistic motifs like stick-and-poke stars to wacky collaborations like an official “Emily in Paris” croissant. “It does feel like magic when you see it applied, just with water,” she said. In six years, the brand has partnered with Paramount Pictures and Netflix on custom motifs that click with kids and tweens; this spring, for its older audience, the label debuted a semi-permanent range based on popular line-drawn tattoo styles. 

https://www.businessoffashion.com/articles/beauty/beauty-temporary-tattoos-fazit-inked-by-dani/